How to boost your Australian Airbnb occupancy rates during the low season.

Updated: Aug 23, 2021

Airbnb is a great way to generate income for your vacation Holiday property. But a regular question is "How do I get bookings in the off-season?"


Here are some tips for making the most out of the off-season. And increase your Airbnb accommodation occupancy rates.

boost your Airbnb opposite to an offseason with high quality images relevant to the season
Airbnb in winter months

Tip 1


Be prepared to take your listing to the next level. Change your description as the seasons change so that it sounds more appealing at different times of the year.

Tip 2

Winter is the low season in most Australian seaside locations, so you'll need to make a special effort to adjust your prices appropriately. You'll also be competing with other vacant Airbnb listings during winter, so it's important to consider your prices and keep them flexible. Eliminate Extra Person Charges: You can attract more business with lower rates! During the low season, this is especially important because it means the difference between someone staying at your hotel or not.


highlight the comforts of staying in your Airbnb property over winter like extra blankets on the bad
highlight the comforts of staying in your Airbnb property over winter like extra blankets on the bad

Tip 3

Remove some of the summer-related images of beach life, show images of blankets, hot chocolate, A fire blazing away if you have one. The local restaurant with comforting winter food, Show local hiking spots! The best way to enjoy the outdoors is by getting out there and going on a bushwalk as soon as it's cool enough. Show activities that you can't do that during the hot summer months or are not as popular.


Tip 4

Make sure you're across all local events that might be happening so that you can appeal to people looking for accommodation, adjust your prices for these events so you can capitalise on the potential they offer to your accommodation.



Provide extra blankets on their beds in winter time, show images of this
Provide extra blankets on their beds in winter time, show images of this

Tip 5

Adjust the minimum bookable nights for your Airbnb. This will allow you to accommodate travelers looking for a short getaway or visitors attending conferences, who may not be staying for the full duration of their stay.


Provide indoor plants for a more cozy feel
Provide indoor plants for a more cozy feel

Tip 6

Clean! Clean! Clean! The best way to make your guests want to come back is with spotless, sparkling accommodation. This means cleaning the shower, toilet, sink, and floors after every guest.



boost your Australian Airbnb occupancy rates during the low season.
boost your Australian Airbnb occupancy rates during the low season.

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