How Professional Google Business Photography Boosts Local Visibility: A Central Coast Case Study

Featuring: Jeevi Brow Studio – Westfield Tuggerah

by Ideal Property Photography, Central Coast NSW

1. Why Google Business Photos Matter More Than Ever

When people look for a local business today, they almost never start with a phone book or a shopfront — they start with Google.In fact, 97% of consumers discover local businesses through Google Search and Google Maps, and over 60% say they’re more likely to visit a business if it has professional, up-to-date photos.

That’s why your Google Business Profile (GBP) — formerly known as Google My Business — is one of your most powerful marketing tools. It’s the first impression most customers have of your brand.

But here’s the key: Google rewards active, visually rich listings.Businesses with regular, high-quality photo updates consistently rank higher and receive more engagement than those that don’t. Every image you add helps Google understand what you offer — and tells potential customers that your business is current, welcoming, and trustworthy.

At Ideal Property Photography, we specialise in helping Central Coast businesses look their absolute best online. From salons and cafés to showrooms and service providers, our team captures spaces in a way that converts casual browsers into real customers.

2. The Power of Professional Images for Google Business Profiles

Professional Google Business Profile photography goes far beyond simple snapshots. It’s about strategic storytelling — using light, texture, and composition to communicate your brand’s quality and personality.

Here’s what professional imagery can do for your business:

• Boost your visibility:Google’s algorithm detects active, optimised profiles. Updating your photos signals your business is current, which can help improve ranking in local results.

• Drive more clicks and calls:Listings with professional photos see up to 35% more clicks to their website and 42% more requests for directions compared to those without.

• Build instant trust:People make snap decisions based on visuals. Clean, well-lit, authentic photos create confidence and reduce hesitation.

• Increase foot traffic:Customers can recognise your premises before they arrive — no confusion, no uncertainty. That recognition builds familiarity and comfort.

• Help Google understand your business:High-quality visuals act as visual keywords, reinforcing your business category and helping your listing appear for more relevant local searches.

In other words, your images are not just decoration — they’re local SEO in visual form.

3. Case Study: Jeevi Brow Studio, Westfield Tuggerah

When Jeevi Brow Studio opened their elegant new location inside Westfield Tuggerah, they wanted imagery that matched their premium experience — soft, welcoming, and sophisticated.

They trusted Ideal Property Photography to capture their new salon for launch-day marketing, social media, and of course, their Google Business Profile.

The Brief

To create a cohesive image set showcasing:

• The studio’s calm, luxurious design

• The attention to detail in materials and lighting

• The brand’s refined yet approachable personality

The goal was to help online visitors instantly feel what makes Jeevi Brow Studio different before they even step through the door.

The Photography Approach

We used a natural-light style with clean compositions and symmetrical framing to highlight the salon’s design flow.A 50mm lens was used for intimate, lifestyle-style shots that feel real and inviting — very different from wide-angle real estate photos.

The result? A balanced mix of editorial and architectural photography that presents the brand beautifully online.

Image Highlights

1. Jeevi Brow Studio Reception – Google Business Profile Photography by Ideal Property Photography Central Coast NSW

2. Interior of Jeevi Brow Studio at Westfield Tuggerah – Professional Business Photography by Ideal Property Photography Central Coast

3. Jeevi Brow Studio Branding and Front Counter – Westfield Tuggerah

The Outcome

The salon’s refreshed Google Business Profile now reflects its true aesthetic — clean, calm, and contemporary. The new photos have improved:

• Profile engagement, with more users viewing and saving the location.

• Website click-throughs, leading to more appointment enquiries.

• In-person recognition, with clients commenting they “found it easily thanks to the photos.”

  
  

For a business based in a large shopping centre like Westfield Tuggerah, visual clarity equals convenience. Clients no longer wonder where to go — they already know what to look for.

4. Enhance Your Profile with Google Virtual Tours

Static photos capture the essence of your brand — but what if customers could walk through your space online?

That’s where our Google Virtual Tours come in.

A Google Virtual Tour is an interactive 360° experience that lets visitors explore your business before they arrive. These tours appear directly on your Google Business Profile and Google Maps listing, offering a next-level customer experience.

Why Add a Virtual Tour?

• Keeps visitors engaged longer (higher on-page time = stronger SEO signals)

• Builds trust through transparency — what you see online is exactly what you get

• Helps customers visualise the atmosphere of your business

• Ideal for cafés, gyms, salons, showrooms, and hospitality venues

Our tours are Google-certified, fully optimised for web and mobile, and seamlessly integrated into your profile for maximum reach.

5. Why Central Coast Businesses Choose Ideal Property Photography

We’ve spent over eight years helping businesses across the Central Coast, Newcastle, and Hunter Valley showcase their spaces with light, precision, and authenticity.

When you work with Ideal Property Photography, you’re choosing a local expert who understands both visual storytelling and Google optimisation.

Here’s why local businesses trust us:

• 8+ years’ experience in property, retail, and commercial photography.

• Local knowledge — we know how to capture natural light across Gosford, Erina, Tuggerah, and Terrigal.

• Expertise in Google image standards — resolution, metadata, geotagging, and aspect ratios optimised for GBP.

• Fast, reliable turnaround — photos delivered ready for your Google listing, website, and social media.

• Proven results — from small retailers to national franchises, our clients consistently see improved online engagement.

Our work isn’t about taking pretty pictures — it’s about helping your customers find and trust you faster.

6. Quick Tips: How to Optimise Your Google Business Profile Images

To make sure your new photos perform at their best, here are a few insider tips from our team:

✅ 1. Mix up your image types

Include:

• Exterior photos (so customers recognise your location)

• Interior shots showing layout and atmosphere

• Team photos to personalise your brand

• Product or service images that tell your story visually

✅ 2. Stay consistent with branding

Use similar lighting, tones, and composition so your profile feels cohesive across all images.

✅ 3. Name your files properly

Before uploading, use descriptive filenames such as:

brow-studio-tuggerah-central-coast-photography.jpg
google-business-photographer-central-coast.jpg

This helps Google read and categorise your content correctly.

✅ 4. Refresh your photos regularly

Google rewards active profiles. Update your images every 3–6 months or whenever your space, branding, or team changes.

✅ 5. Add a Google Virtual Tour

Combining still photos with an immersive 360° Virtual Tour offers the strongest SEO and customer engagement results.

7. Let Your Business Shine Online

Your Google Business Profile isn’t just a listing — it’s your digital storefront.With professional photos, your business can stand out, attract more clicks, and turn online searches into real-world visits.

If you’re ready to elevate your profile and attract more local customers, we’d love to help.

📞 Call Rob at Ideal Property Photography0439 559 210🌐 www.idealphotography.com.au

Serving: Gosford | Erina | Tuggerah | Terrigal | The Entrance | Wyong | Newcastle | Hunter Valley