Looking for higher bookings for your Holiday accommodation Airbnb, StayZ listing. Investing in a professionally created video can elevate your listing and give you a competitive advantage over others in your area.
5 reasons you should be using video to market your short term rental holiday accommodation in Australia
If you are looking for a creative way to market your Airbnb property, an Airbnb video can do wonders for your listing.. Investing in a professionally created video can help elevate your listing and give you a competitive advantage over others in your area. 97% of renters now search for their next Australian holiday rental, like yours, online. If you don't have a dedicated website with a promotional Video of your property, or your existing website and video isn't doing its job, you are missing out on valuable enquiries every single day. Whether you own a holiday house, campsite, holiday park, cottage, villa, apartment, chalet, or some other type of holiday let, you need a dedicated video to promote it.
Generate more bookings from you own website, via Airbnb, StayZ or any other accommodation booking platform with your own video.
Mix up your marketing plan with video content on your website and social media channels. Excellent photography is crucial but so is getting that leading edge and nothing turns a ‘looker’ into a ‘booker’ faster than a video. Video allows a potential guest to truly visualise themselves at your place. Relaxing by the pool or cosying up by the fire, emphasise your holiday accommodation by showing a video that tells the story of the experience people will receive if they book with you.
Over a billion users use YouTube everyday
Facebook has over 8 billion video views per day
82% of Twitter users watch video content
Mix up your marketing plan with video content on your website and social media channels. Excellent photography is crucial but so is getting that leading edge and nothing turns a ‘looker’ into a ‘booker’ faster than a video. Video allows a potential guest to truly visualise themselves at your place. Relaxing by the pool or cosying up by the fire, emphasise your holiday accommodation by showing a video that tells the story of the experience people will receive if they book with you.
1- Build Trust
Video content can show how professional you are as an accommodation provider, quickly and visually communicate useful and engaging information and most importantly a video is more likely to trigger an emotive response in viewers. A professional video will convince viewers that you are a 5* host, your personality aligns with theirs and that the lifestyle being offered at your place is what they have been searching for.
2 - Enable guests to imagine themselves in your space
Video is a more interactive medium for guests, it allows them to really visualise themselves at your place. Relaxing by the pool or cosying up by the fire, you can emphasise your holiday accommodation by producing a video that tells the story of the experience people will receive if they book with you. A video allows a potential guest to see what a stay inside and outside your place will really be like. Also people dont just want to see your space, but wish to be shown what they can do and experience in your area, so show them what they are missing out on.
3 - Improved search engine rankings
Google loves a video! The longer a viewer remains on your website the higher you will rank in the search engine. If Google sees that users are interacting with your listing and lingering on your page you will automatically list above your competition. Google will see that you are creating content that answers users questions and is what they want to see.
4 - Videos tantalise on social media
Done right a beautifully shot and produced video shared to your social media will perform well for you. The more engaging your content the more likes and comments you receive the better your Social Media insights will be. Video is such an engaging medium that it is likely these will be the posts that perform the best for you and will be shared by potential and past guests alike, which in turn will lead to page follows.
5 - Save time
Done right a beautifully shot and produced video shared to your social media will perform well for you. The more engaging your content the more likes and comments you receive the better your Social Media insights will be. Video is such an engaging medium that it is likely these will be the posts that perform the best for you and will be shared by potential and past guests alike, which in turn will lead to page follows.
Ready to create your new Australian holiday rental promotion video?
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